If you ended up here, you’re probably asking yourself:
👉 “How do I make more money with my leisure venue?”
👉 “How can I increase sales in my trampoline park?”
👉 “What are the best ways to upsell in my karting track?”
In today’s competitive leisure industry, increasing footfall is only part of the equation. The real opportunity lies in maximizing the value of every single booking.
Whether you’re running a karting track, a trampoline park, or a multi-activity venue, the following easy-to-implement strategies can significantly increase your revenue – without increasing your marketing spend.
So how can you actually achieve this?
Here are three proven ways to increase revenue per booking, using CRM, marketing automation and upselling strategies.
1. How to Use CRM and Marketing Automation to Increase Revenue in Entertainment Centers
A powerful CRM is more than just a customer database – it’s your revenue engine.
By collecting and organizing customer data (visit history, preferences, group size, behavior), you can create highly targeted and automated campaigns that drive repeat bookings and higher spend.
With marketing automation, you can:
- Send personalized offers based on past visits
- Trigger birthday promotions or loyalty rewards
- Re-engage inactive customers with tailored incentives
- Segment audiences (families, corporate, frequent racers, etc.)
Instead of generic communication, you’re delivering the right message, to the right customer, at the right time – increasing both conversion rates and booking value.
2. Upselling and Cross-Selling Strategies to Increase Revenue Per Booking in Leisure Venues
Once a customer is ready to book, the next step is to increase the value of that booking.
This is where upselling and cross-selling become essential.
Upselling encourages customers to upgrade:
- Longer or additional sessions
- Packages – more activities in your venue, food & beverage
- Group add-ons (events, competitions, celebrations)
Cross-selling introduces complementary products:
- Essentials for the session: gloves and balaclava for karting, socks for trampoline
The key is to present these options at the right moment in the booking journey, when customers are most engaged and willing to improve their experience. When done correctly, this doesn’t feel pushy – it feels like adding value.
But of course, none of this works without the right user experience.
Because increasing revenue isn’t just about offering more – it’s about how and when those options are presented.
3. How to Sell More with an Online Booking System in a Leisure Venue
A modern online booking system is no longer just “cool to have” – it’s really about revenue optimization.
With BMI Leisure’s new Online Booking, you get:
✔ More intuitive interface – faster and easier booking experience
✔ Mobile-friendly design – (today 80% of bookings happen on mobile)
✔ More cross-sell and upsell opportunities
✔ Always-visible shopping cart so guests can easily track their selections
✔ Guests can login before booking for a smoother purchase journey
✔ Seamless Stripe integration for faster, more secure payments
✔ Buy Now, Pay Later options for greater booking flexibility
This turns the booking flow into a guided journey – not just a checkout – helping maximize the value of each booking.
