Located just steps away from the legendary Indianapolis Motor Speedway, Speedway Indoor Karting (SIK) offers visitors a unique racing experience steeped in authenticity and excitement. Founded in 2016 by former IndyCar driver Sarah Fisher and her husband Andy O’Gara, SIK was created to make the exciting world of motorsport accessible to families and racing enthusiasts alike. Today, under the dynamic leadership of Kyle and Marissa O’Gara and their partner Rockie Piccione, SIK continues to thrive as a popular destination for adrenaline-seekers of all ages.
Racing into the Future with BMI Leisure
Initially starting out with SMS-Timing (now BMI Leisure), SIK temporarily switched to another software provider before returning to BMI Leisure in 2024. This renewed partnership reflects a shared commitment to innovation, reliability and great customer experiences. As Marissa O’Gara, co-owner of SIK, explains, “We were familiar with BMI Leisure from our initial days and when we faced limitations with our previous software, it was clear BMI Leisure offered exactly the proactive and innovative support we needed.”
Overcoming Technical Challenges
Before rejoining BMI Leisure, SIK faced significant operational challenges, particularly with timing accuracy and system stability. System crashes, registration issues, limited branding options and surcharges negatively impacted their business, making things tough for both guests and the team running the place. Marissa recounts, “Our timing software would fail during peak hours, severely disrupting our events. There was minimal support and customer registrations created a lot of confusion with duplicate accounts.”
Seamless Integration and Better Customer Experience
Switching back to BMI Leisure immediately resolved these issues. The integrated booking and timing systems now automatically sync customer bookings with race schedules, cutting down on errors and preventing overbookings. It also means a reduction in the amount of manual tasks, so the team can focus more on the guest experience. Guests now enjoy a smoother booking process online, can easily use gift cards and discounts, and get branded, automated updates directly from SIK. As a result, SIK can drive more revenue, improve guest retention and grow faster.
Marissa also emphasizes the importance of BMI Leisure’s mobile app, saying:
“Having racing history, licenses and bookings all in one place has greatly improved the guest experience.”
By Marissa O’Gara, Co-owner, Speedway Indoor Karting
📈 What SIK gained by returning to BMI Leisure
- Work smarter – Integrated tools automate operations like booking, scheduling, and communication, reducing manual effort.
- Delight guests – A seamless digital experience makes it easy for guests to book, race, and return.
- Empower your team – Reliable systems mean staff spend less time fixing issues and more time with customers.
- Control your venue – Rock-solid system performance ensures smooth operations, even during peak times and events.
- Grow faster – With better tools and guest satisfaction, SIK is set up to scale confidently.
Innovative Tracks for Every Racer
SIK offers two distinct tracks: a European-inspired, multi-level road course with challenging turns and high-speed straights, and a unique slick oval track designed to mimic the thrill of dirt-track racing. This dual-track setup allows SIK to cater to a wide range of racing enthusiasts and host exciting events like their popular Champions League, which creatively combines both tracks for an exciting competition.
Exceptional Support and Future Growth
BMI Leisure’s proactive approach is what truly sets it apart. “Their willingness to tackle challenges head-on aligns perfectly with our philosophy,” Marissa notes. “When we have ideas or face new challenges, the response from BMI Leisure is always, ‘Let’s try it!’ This support gives us the confidence to innovate and grow.”
With BMI Leisure’s robust platform and commitment to innovation, SIK is perfectly positioned for continued success and expansion.
BMI Leisure’s willingness to tackle challenges head-on aligns perfectly with our philosophy,
Experience Speedway Indoor Karting
Ready to experience it all yourself? Visit Speedway Indoor Karting and discover racing excitement like no other. For more information, bookings, or a sneak peek, visit their website, online booking platform and social media channels.
Interested in elevating your own entertainment venue? Contact us for advice or a free demo and start driving your business forward.
