Let’s be honest – parents are the ones paying the bill. Yet in most trampoline parks, they spend the session scrolling through their phones on a bench, waiting for their kids to finish. That’s a huge missed opportunity sitting right there in your lobby.
The kids might be the reason families walk through your door. But the parents? They’re your biggest untapped revenue stream.
If you’re serious about growing your trampoline park business, it’s time to start thinking about the adult in the room. Here’s how.
Why Parents Are The Most Valuable Guests In Your Trampoline Park
When a family visits your venue, the average transaction is driven by the child’s ticket. Considering that parents typically stay for the full session – 60, 90, sometimes 120 minutes, that’s a captive audience with purchasing power and time on their hands.
The smart operators we work with across 70+ countries have figured out something simple but game-changing: if you give parents a reason to spend, they will.
The question is – are you giving them one?
1. Turn Your Trampoline Park Waiting Area Into a Revenue-Generating Space
Make your trampoline park space worth staying in. A well-designed café area, a comfortable lounge with Wi-Fi – these aren’t just perks. They’re anchor points that encourage parents to order a coffee, grab a bite and stick around longer.
The data backs this up. When parents are comfortable, they spend more. When they’re uncomfortable, they leave (and sometimes take the kids with them early).
Featured Solution
Food & Beverage For Trampoline Park
With BMI Leisure’s integrated food & beverage management, trampoline park operators can create a faster, smoother, and more personalized experience for parents and families. From stock management and order taking to payments and tips, everything is connected to save time, reduce errors, and enhance the customer experience.
- Keep track of inventory to avoid stock shortages
- Speed up service with POS integration, kiosks, and mobile ordering
- Manage orders, bills, reservations, and table availability in real time
- Route kitchen orders with allergy details and special requests
- Offer personalized meal deals based on customer preferences
2. Do Even More With It: Turn Food & Beverage Into a Revenue Strategy For Your Trampoline Business
Here’s a question: when a parent orders a coffee at your venue, does that transaction connect back to their family’s profile? Do you know it was them? Can you reward them for it next time?
If the answer is no, you’re leaving money and loyalty on the table.
A proper Food & Beverage setup in a trampoline park isn’t just about serving drinks and snacks. It’s about:
Simple revenue wins
Turn everyday guest moments into higher-value visits.
Upsell at the right moments
A prompt at check-in offering a “parents’ combo” — coffee plus a snack while the kids jump — is a simple win that feels helpful, not pushy.
Make table management work
Knowing how many tables are available and routing kitchen orders efficiently means faster service, smoother operations, and happier parents.
Use cashless payments
Parents with wristbands or stored credit on their profile spend more effortlessly. Friction kills conversions.
Create bundled packages
Offer a “Family Day Out” ticket that includes kids’ jump time plus a coffee and snack for the grown-ups. You increase the average basket without a hard sell.
The best venues don’t treat F&B as a side hustle. They treat it as a second revenue engine running alongside the trampoline floor.
3. Birthday Parties Are a Parent Decision – Market to Them Accordingly!
Birthday parties are one of the highest-value bookings in any trampoline park. And who books them? Parents. Every time.
Yet a lot of venues still market their party packages to kids. The imagery, the copy, the social media posts – all aimed at children who aren’t the ones making the booking decision.
Show parents why booking a party with you is the easy choice.
Make it feel stress-free
Show parents that your team handles the food, activities, decorations, setup, and flow of the day — so they can actually enjoy the party too.
Be clear about what’s included
Break down each party package with simple, no-surprises pricing. Parents should instantly understand what they’re getting and what extras they can add.
Highlight easy online booking
No phone calls. No email chains. No waiting for a reply. Let parents see that they can choose a date, select a package, add extras, and book online in just a few clicks.
Use parent testimonials
Excited kids are great — but parents want reassurance from other parents. Share reviews that mention smooth booking, helpful staff, easy planning, and a stress-free party experience.
With an party online booking system that handles the full flow – choosing a package, selecting a date, paying a deposit, managing guest numbers, decoration – you’re reducing the friction for parents and increasing your conversion rate.
Featured Solution
Party & Event Bookings For Trampoline Park
BMI Leisure’s Party & Events solution helps entertainment venues let guests plan, customize, and book their own events online – from décor and food to drink upgrades and add-ons.
- Let guests customize parties online
- Reduce manual admin work for staff
- Send automated event confirmations
- Give teams a daily overview of tables, drinks, décor, and resources
- Increase revenue with easy add-ons and upgrades
Remember: A streamlined booking experience isn’t just good for the guest. It’s fewer admin hours for your staff.
4. Take Decisions with Data!
This is where the real competitive edge lives – and it’s only possible if your tech stack actually connects the dots.
When a parent registers at your venue, checks in with their family, orders food, uses loyalty points, and books a party, all of that behavior should be living in one place. Not scattered across a POS system, a separate membership tool and a manual spreadsheet.
Featured Solution
CRM & Marketing Automation for Trampoline Park
With BMI Leisure’s integrated CRM & marketing automation, trampoline park operators can turn visitor data into perfectly timed offers that bring customers back to their venue. From personalized promotions and loyalty rewards to automated follow-ups, every campaign is designed to build stronger customer relationships and increase repeat visits.
- Personalize promotions and loyalty rewards to increase repeat visits
- Segment customer data to create hyper-targeted campaigns
- Automate follow-up emails and offers based on customer behavior
- Send emails, push notifications, texts, and WhatsApp messages based on customer actions
- Manage centrally stored customer profiles across multiple sites
5. Parent & Toddler Sessions – Because Not Every Parent Is Just Watching
Here’s a segment most trampoline parks completely ignore: parents with very young kids who actually want to help and jump with them, not sit on the sidelines.
A dedicated parent & toddler session – designed for under-5 year-olds – is a completely different product to your standard jump session. Softer music, less chaos, no flying teenagers. Parents aren’t spectators here, they’re part of the activity.
And that changes everything commercially. You’re now selling two participants instead of one. The parent pays to jump too. They enjoy it. They tell other parents at nursery. They come back every week.
It also fills your quietest slots – weekday mornings that would otherwise sit empty. Low footfall, low noise, high margin. With the right session management, proper marketing and booking tools in place, running a dedicated toddler slot alongside your regular schedule is simple.
6. Create Adult Jump Sessions In Your Trampoline Park (Yes, Really)
Adults-only sessions can also turn your quietest hours into a second audience entirely. Fitness-focused adults, friends doing something different on a night out, corporate groups looking for a team activity – this is real demand that’s going elsewhere because you haven’t made the offer. No kids, no noise, a completely different vibe. Some venues charge a premium for it and get it without pushback.
The operational lift is minimal if your booking and session management are already sorted. You’re using the same infrastructure – just for a different crowd. And that parent who brings the kids every Saturday? They might quietly become your best Tuesday evening regular too.
7. Don’t wait for them to come back. Ask them before they leave.
The best moment to sell a return visit is when the customer is still in your venue, having had a great time. Not days later via email.
Self-service kiosks at exit points, staff trained to mention upcoming offers at checkout, or a simple prompt on your payment terminal – “Book your next session now and save 10%” – can meaningfully move your rebooking rates.
When your trampoline park POS, online booking, and CRM are all connected, this kind of seamless upsell is easy to set up and easy to track. You know it worked. You can test variations. You can scale what converts.
8. The Bottom Line: Stop Treating Parents as Spectators
Your trampoline park is a family destination. That means everyone in the building – kids and adults – should feel like they’re part of the experience.
The operators who win in this market aren’t just selling jump time. They’re selling a family day out, a stress-free birthday, a reason to come back next month. And twe’ve built the systems that make all of it possible – from the first online booking to the loyalty points redeemed at the coffee counter.
If your trampoline park software isn’t helping you understand, engage, and monetize every guest who walks through your door – not just the ones on the trampoline – it’s time to have a conversation with one of our experts.
Built for venues that want to grow smarter.
At BMI Leisure, we’ve spent 25+ years building software that helps trampoline parks, FECs, and karting venues grow their revenue, streamline their operations, and create experiences guests actually come back for.
